Tucked away in Dilworth, longtime friends and collectors Kate Newman and Kim Moore ventured out to form their eclectic, crossover studio.
interview by ariene c. bethea // photographs by ashley sellner
The roots of deep branch studio are grounded in a passion for unique finds nurtured by the friendship of owners Kate Newman and Kim Moore. Not your typical retail shop or showroom, Deep Branch Studio is part retail, part space to welcome clients. But mostly, it’s a space that feels like a welcoming, well decorated home; and the best part is you can afford it all!
What was the inspiration behind Deep Branch Studio? Kim and I have been collecting items for years and it grew out of a need to have more than just a storage space full of beautiful things. Together we used to do 2-3 shows a year where we would sell and showcase our finds. We wanted a larger space to collect items and showcase them. As far as the studio, we wanted it to feel like home, layered with accessories, not a store. We want to be a resource for those that don’t go to estate sales or auctions but want those types of unique finds. On the interior design side, I wanted a comfortable place to host clients.
You mentioned interior design, is that part of Deep Branch Studio? Yes and no. By trade I’m an interior designer with my own business under K. Interiors. Kim is my friend, partner and design aficionado responsible for finding many of the pieces we have in the studio. Our combined talents grew Deep Branch Studio.
Where did the name “Deep Branch Studio” come from? Deep Branch is the name of the street that Kim grew up on in Lumberton, NC. We are more than a retail store, so Studio made a lot of sense.
How long have you been open? We officially opened in August 2012 but we took our time to collect things that reflect our style. Our shop sign just went up in February, so we’ve been kind of flying under the radar.
Is Deep Branch a vintage shop or do you carry new items as well? The word vintage is so overused, we prefer previously loved. We also offer custom pillows. Our rugs are compliments of STARK and we are planning on introducing a line of exciting items in the future. So overall, we offer an eclectic mix.
Are there any vendor booths in Deep Branch Studio? No. We had a very specific vision for our studio and the vendor booth model doesn’t work for us. However, we do share the house with an artist and jewelry maker who have businesses upstairs.
What kind of pieces can we find in the studio? Eclectic pieces! For example, we have a zebra rattan curved console in the foyer, a green velvet-curved French sectional, and a beautiful curved settee on top of a bright tribal rug. There is also this fabulous pastel of a woman resembling Diana Ross holding a Scottie dog! Our style feels unexpected, unusual and odd with a little trendy thrown in, and it all works together. We are not a musky antique shop by any means.
What is your advice for incorporating “previously loved” pieces into a home? Accessories are the best way to start out. Try some original artwork or a mid-century abstract piece over a French country buffet for a unique look.
What kind of art can be found find in the studio? We support local artists and want to dispel the myth that original art is not affordable. We offer vintage art as well.
What is your favorite piece in the studio right now? Easy— this nude painting by a dear friend of mine, and this marble top brass cabriole leg dining table.
How often does the studio get new pieces? Often. It’s best to check our Facebook page for our latest pieces. Many of our pieces have great stories behind them that we will be sharing in our online blog, Design Journal.
To learn more about the studio, visit: www.k-interiors.com/deepbranch
This interview was conducted early 2013.